B Suite, Verdunplein 17, Box C3233, 5627 SZ Eindhoven, the Netherlands (KvK 42100856 · btw-id NL005492148B98), is the data controller for the Baby Suite applications (Baby Match, Baby Nest, Baby Journeys). Contact: support@babysuite.app.
| Data | Examples | Why (legal basis) |
|---|---|---|
| Account data | Email address, display name, sign-in identifiers | To create and secure your account (contract) |
| Family content | Baby profile (name, birth/due date), logs (feeds, sleep, diapers, growth, health entries, medicines, temperatures), planned events and reminders, milestones, checklists and assignments, wishlists, saved name-game results, diary entries (feelings, moments, and letters you write for your child), routines, notes | To provide the features you use, including the trends and suggestions shown back to you (contract) |
| Health-related entries (optional) | Medicines, temperatures, doctor visits, growth measurements, allergy notes | These are health data under the GDPR. We rely on your explicit consent: they are stored only when you deliberately record them in a clearly health-related feature, used only to show them back to you and the caregivers you allow, and deleting them removes them permanently, deleting your account withdraws this consent entirely |
| Reveal pages (Baby Match, optional) | If you create a "guess the name" reveal page: the name you chose plus the decoy names, your first names and an optional message, and each guest's entry (a first name they type and the name they pick) | To run the public reveal page you make and share, anyone holding its unguessable link can open it (contract/consent). Reveals delete themselves automatically after 180 days; if you were signed in when you created one, you can delete it anytime, which also removes its guesses |
| Name history (Baby Match) | For each game you finish: the names it offered and how each one was judged. In a two-player game this includes your partner's own swipes, scores and vetoes, labelled with the first name they typed when they joined | To show you the names you have met, your starred favourites and your name statistics (contract). Finished games are recorded on your device as you play, so the history works before you have an account, and are copied to your account when you sign in. Your partner's choices were shown to you live while you played; they are kept only as part of your own record of that game, are never shown to anyone else, and are deleted together with it. Clearing your browser data removes the copy on your device |
| Hand-over from Baby Match to Baby Journeys (optional) | When you tap Save on a Baby Match result to continue in Baby Journeys: a random code, the finished game (the names and how each was judged, including your partner's choices as in your name history, and the first names typed into the game), its settings including the due date, the app language, whether you were signed in, the times you saved the game, opened Baby Journeys, started signing up and imported the game, and, once you sign in, your account id. Once you are signed in and have accepted the Baby Suite terms (in any of the apps), the game is also copied into your account as a saved name game | To carry your game into the account you create or sign in to, and to count how many people complete each step (legitimate interest). Anyone holding the random code can read the record. It is not linked to you until you sign in, and it is deleted automatically about 90 days after it is created. The copy in your account is kept like your other name game results |
| Family group data | Caregiver names/roles, invitations | To run shared family spaces (contract) |
| Consents & settings | Terms acceptance, content-disclaimer confirmations, cross-app sharing opt-in, country, language, notification preferences | To respect your choices and document consent (consent; records kept to demonstrate compliance) |
| Usage statistics | Which features are used (e.g. "a sleep was logged"), never the content of entries | To improve the Service (legitimate interest); kept separate from your content |
| Location (optional) | Approximate coordinates, only when you tap the weather feature | To fetch local weather for dressing suggestions (consent); coordinates are sent to the weather provider and not stored by us |
| Sensitive family events (optional) | If you choose to record a pregnancy or infant loss: a quiet-mode marker and the type you select | Only so the apps can respond quietly and appropriately (explicit consent); the type is visible to parents only, other caregivers may notice the apps going quiet but never see the type you selected; erasable at any time |
| Microphone & voice input (optional) | Audio captured only while you hold or tap the mic button, to log an entry hands-free; converted to text by your device's browser or operating system (on Android, using Chrome, this may send the audio to Google for transcription) | To let you log hands-free (consent). Baby Nest itself never records, stores, or transmits the audio, only the resulting log entry is kept, exactly like an entry you type or tap in |
| AI feature inputs (optional, Premium) | Your baby's first name, age, country, and the recent care logs a feature summarizes, which can include medicine times and allergy notes (the weekly recap sends no name); for natural-speech voice logging, the text recognized from your voice (never the audio) | To generate the summary, explanation, or log entry you asked for (contract; your explicit consent for health entries covers their inclusion). Voice transcripts are not stored, only the log entry they produce is kept. You can switch AI features off for your whole family in the app settings |
| Bee, the AI assistant (optional, Premium) | What you type or say to Bee and the recent conversation; your baby's first name, sex (if set), age, your country and language; the family log data Bee looks up to answer, such as recent feeds, sleep, diapers, pumping, tummy time, caregiver notes and day totals (Bee does not read medicine, temperature, growth or vaccine entries); and, when Bee proposes an entry, the details of that entry, which can include a medicine or temperature you mention, or in Baby Journeys a diary note, checklist task or gift idea you ask Bee to add | To answer your question and to prepare the entries you ask for (contract). Where you mention health information, it is processed only to answer you, on the basis of your explicit consent, which you can withdraw by switching AI features off. An entry Bee proposes is held for up to 10 minutes until you confirm or cancel it; only what you confirm is saved, like any entry you add yourself |
| Bee's voice (optional, Premium) | When you speak to Bee, a short audio clip recorded only while the mic is listening; when Bee answers a spoken question, the text of its answer | To turn your speech into text and Bee's answer into speech (contract). We do not store the audio or the text of what you said; we keep a record that a clip was transcribed (time, length, whether speech was found), without audio or text. Bee's spoken answers are created on demand and not stored. You can mute Bee in the chat at any time |
| Bee usage records | For each question: time, app, language, whether it was spoken, how Bee handled it (for example answered, showed a health guide, or declined), response time, the amount of AI processing used, which data lookups Bee made, entries proposed and whether they were confirmed, and safety or security flags with the reason they were raised; never the text of your question or of Bee's answer. Also daily counts used for Bee's usage limits | To run Bee within its limits, keep it safe and secure (for example noticing attempts to misuse it), and improve it (legitimate interest). Included in your data export |
| Device & notification data | Push-notification tokens per device, notification preferences | To deliver the reminders and updates you enable (consent); removed when you sign out or turn notifications off |
| Plan & billing status | Plan tier, trial and renewal dates, subscription identifiers from our payment provider | To operate the free and Premium plans (contract); your card details stay with the payment provider, we never receive them |
| Feedback & support | Messages you send us, an optional rating, your email address and app/device info | To answer you and fix problems (legitimate interest) |
| Waitlist (website) | Name, email, country, expected stage, only if you sign up on our website | To contact you about access (consent) |
About children's data: the Service is for adults (18+): accounts are created and held by parents and guardians, never by children, and the apps are not directed at children. The apps store information about your child that you choose to enter. You, as the parent or guardian, control this data entirely, including who in your family group sees it, exporting it, and deleting it. We apply the same strict no-marketing, no-profiling commitments to it as to all other data, and treat health-related entries with extra care (temperatures, doctor visits and growth entries are hidden from non-parent caregivers; medicine timing stays visible to all caregivers as a deliberate safety measure).
About Bee: Bee is an AI system. It tells you so in the app, and its answers and its voice are AI-generated. Bee answers only from your family's own logs and Baby Suite's own content (our guides and our website), does not give medical advice, and never saves anything by itself: it proposes, you confirm. Bee's requests, including transcribing your voice and creating its spoken answers, are processed in Google's data centres in the European Union. Under Google Cloud's data-processing terms, this data is not used to train Google's models. Your recent conversations with Bee are kept only on your phone (see section 9).
We do not sell your data. We do not use it for advertising or marketing. We do not profile you or your child for advertising, marketing, or any purpose beyond the features you see in the app, insights and summaries are generated only at your request and only shown back to you, and we make no automated decisions about you with legal or similarly significant effects. We do not analyze your content for any purpose other than providing the features you use. There are no advertising networks in our apps. We use privacy-conscious usage analytics (Google Analytics for Firebase, see section 9) that count which features are used and never see the content of your entries.
| Provider | Role | Data |
|---|---|---|
| Google Firebase (Google Cloud) | Hosting, database, authentication, push notifications (Firebase Cloud Messaging) and usage analytics, data stored in the EU region (eur3) | All account and family content described above; device push tokens; pseudonymous usage events |
| Open-Meteo | Weather data for optional dressing suggestions | Approximate coordinates at the moment of the request; nothing stored by us |
| Your device's browser or operating system speech recognition (e.g. Google, via Android Chrome) | Converts your voice to text when you use hands-free logging in Baby Nest, and when you speak to Bee while Bee's own voice service is not available | Audio captured only while you hold or tap the mic button; sent directly from your device to the recognition service, never through our servers, we never receive, record, or store the audio itself |
| Google Vertex AI (Gemini) | Optional AI features: name ideas in Baby Match; premium insights, weekly recaps, and night/rhythm explanations in Baby Nest and Baby Journeys; natural-speech voice logging in Baby Nest (Premium); Bee, the AI assistant (Premium), including turning your spoken questions into text | Only the inputs the feature needs, sent at the moment you use it: name-game preferences (style, origin, length); your baby's first name, age, country, and the recent care logs being summarized, which can include medicine times and allergy notes (the weekly recap sends no name); for voice logging, the text recognized from your speech (never audio); or, for Bee, the inputs described in section 2 and, when you speak to Bee, the short audio clip of your question. Results are cached in your family's space and pruned automatically; voice transcripts are not stored, only the log entry they produce is kept; Bee's audio clips and transcripts are not stored. Bee's requests are processed in the European Union. Under Google Cloud's data-processing terms this data is not used to train Google's models. AI requests may be processed in Google data centres outside the EU: those transfers are covered by the EU–US Data Privacy Framework (Google is certified) and by the standard contractual clauses built into Google Cloud's data-processing terms, email us for details. You can switch AI features off for your whole family in the app settings |
| Google Cloud Text-to-Speech | Bee's spoken answers (Premium, optional) | The text of Bee's answer to a spoken question, sent at that moment and turned into audio played on your device; processed in the European Union and not stored. Under Google Cloud's data-processing terms this data is not used to train Google's models |
| Creem | Payment processing and billing portal for Premium subscriptions (web checkout) | Your email address, chosen plan, and the payment details you enter with them; we receive subscription status, never your card number. For the payment itself, Creem acts as merchant of record and is independently responsible under its own privacy policy |
| Google Workspace (Gmail) | Delivery of support and feedback email | The feedback you send us (message, optional rating, your email address, app/device info) and our replies |
| Google reCAPTCHA / Firebase App Check | Verifying that requests come from our genuine apps (abuse protection) | Device and browser signals at the moment of the check |
These providers act under data-processing agreements and may not use your data for their own purposes (except where noted for the payment itself). Beyond them, we share data with no one else, unless you direct us to (see section 5) or the law requires it. Where a provider processes data outside the EU, the transfer is protected by the EU–US Data Privacy Framework and/or the European Commission's standard contractual clauses.
Data you enter is visible to the members of your family group according to their role (for example, grandparents and sitters in Baby Nest see only non-health entries). You and your partner control who joins via one-time invitation codes. Optional sharing between Baby Suite apps (for example, Baby Journeys reading care logs from Baby Nest for suggestions or diary attachments) happens only within your own family, only after a parent's explicit opt-in, and can be turned off anytime.
Connections you choose: if you connect your own AI assistant or tool through the app's Connections screen, we share the data it requests (the scope is shown when you approve the connection) with that assistant, at your direction. Connections are parent-only, every access is logged, and you can revoke a connection at any time in the app. What the assistant does with the data is governed by its own privacy policy. Some connections (such as an AI assistant you grant a write scope) can also create log entries in your family's space on your behalf; see Security (section 8) for how these personal access tokens are protected.
For as long as your account exists. When you delete your account, your data is permanently deleted (where you are the last parent of a family, the entire family's data is deleted; otherwise your personal access and account are removed and the family's data remains with the other parent). Backups held by our infrastructure provider expire on their standard schedule. Some records have shorter or specific lifetimes: AI-generated results cached in your family's space are pruned automatically (typically within 14–30 days), connection access logs are kept for 90 days, expired connection tokens are removed, Bee usage records and voice-clip records (no audio, no text) are kept for 90 days, Bee's daily usage counts and daily counts of flagged messages for up to 14 days (monthly totals for 3 months), an entry Bee proposes for up to 10 minutes unless you confirm it, your chats with Bee on your phone for up to 7 days, and plan/billing records are kept for as long as tax law requires. Feedback and support emails are kept only as long as needed to handle your request; website waitlist entries are deleted once we have contacted you, or earlier on request.
Under the GDPR you have the right to access, rectify, export (data portability), delete, and restrict or object to the processing of your data, and to withdraw consent at any time. The apps implement the most important ones directly: export everything and delete everything are self-service buttons in each app's settings. For anything else, email support@babysuite.app. You also have the right to lodge a complaint with your data protection authority (in the Netherlands: Autoriteit Persoonsgegevens; in the UK: the ICO).
Data is encrypted in transit and at rest by our infrastructure provider. Access is controlled by per-family security rules enforced on the server: members of one family can never read another family's data, and role restrictions (such as health-data visibility) are enforced server-side. Parents-only spaces (such as the family diary, and sensitive family events) are enforced server-side too: caregivers who are not parents cannot read them. All content is encrypted in transit and at rest; it is not yet end-to-end encrypted. Keep your sign-in credentials and invitation codes safe, they are the keys to your family's space.
Personal access tokens (for example, a write-scoped AI assistant connection) are stored hashed (we cannot read the token itself, only verify it) and shown to you in full only once, at the moment you create it. You can review and revoke every token at any time in Profile → Connections; a revoked token stops working immediately. Treat a token like a password: anyone who has it can create log entries in your family's space until you revoke it.
Protecting Bee from misuse: we automatically check Bee's conversations for attempts to misuse it, for example trying to make it ignore its rules, reveal its instructions, or reach other families' data. When this happens, the usage record notes that a message was flagged and why (never the text itself), our team may be notified by email, and we may switch off Bee for a family whose use breaks our Terms.
The apps use local storage on your device for sign-in sessions, offline functionality, your preferences (theme, language, consents, whether Bee speaks), and in Baby Match the games you have finished, so your name history works before you create an account. Your conversations with Bee are also kept in local storage on your phone, per account and per child, so you can pick up where you left off within an hour and read back earlier chats: for up to 7 days (at most 30 conversations), deleted when you sign out or delete your account, and you can delete them yourself in the chat. They are not stored on our servers; the last few messages are sent along with your next question only so Bee can follow the conversation. We use Google Analytics for Firebase to count feature usage under a random, pseudonymous analytics identifier, never your name, email, or the content of your entries. These legal pages themselves load no analytics. We do not use advertising or cross-site tracking cookies.
If we change this policy materially, we will notify you in the app or by email before the change takes effect. The current version is always available at this address.
B Suite · support@babysuite.app · Terms of Service · Delete your account & data